In research, the choice of sampling technique is pivotal in shaping the accuracy, reliability, and scope of your results. Whether your goal is to make broad conclusions about a large population or focus on specific characteristics, selecting the appropriate sampling method can enhance your findings’ credibility and utility.

This guide covers two main types of sampling viz probabilistic and non-probabilistic sampling and their ideal applications, and real-world examples, including some from the world of cricket and medical diagnostics.